The inaugural MICE Show Asia, taking place alongside ITB Asia 2019 in Singapore between 16 - 18 October, will have as its theme ‘Winning the Hearts of MICE Buyers.’

The inaugural MICE Show Asia conference aims to redefine industry practices and identify new trends that will shape the future of MICE events, speakers from across the industry set to share expertise on topics ranging from tech, marketing and MICE developments and m ore than 30 speakers will discuss 10 different themes.

Across three days, more than 30 speakers from Convention and Visitor Bureaus (CVB), MICE buyer organisations, MICE tech companies and start-ups, will discuss topics ranging from events organisation and management, technological applications to trends forecasting and challenging conventional practices.

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“The mission of MICE Show Asia 2019 is to provide industry suppliers with the insights and strategies to meet ever-evolving buyers’ needs. As the MICE scene continues to grow, there has never been a greater need to bring together industry professionals from across varied disciplines to share their knowledge and perspectives. Our conference sessions are designed to get attendees to rethink how they understand the industry, and gain the ability to set themselves apart,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia.

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