Hyatt to expand its brand portfolio in California, Oregon and Washington by nearly 45 percent.

Hyatt Hotels Corporation announced that Hyatt expects 40 new hotels to open in California, Oregon and Washington by the end of 2021, fueling Hyatt’s regional brand growth by nearly 45 percent. The new executed properties – under management and franchise agreements – will join 89 Hyatt-branded hotels that are currently open and operating in California, Oregon and Washington.

The West Coast is a priority for developers due to business demand from several strong markets in cities like San Diego, San Francisco, Portland, Ore., and Seattle. Further reasons to support Hyatt’s strategy to focus on West Coast growth includes corporate and leisure travelers from Asia, where Hyatt has strong brand name recognition.

“The West Coast U.S. is a primary area of focus for Hyatt, and we see enormous potential to grow our portfolio of brands in this region,” said Jim Chu, global head of development and owner relations, Hyatt. “Today’s announcement further demonstrates the overall strength and resonance of Hyatt-branded hotels with developers, owners and guests.”

Most notably, new West Coast properties include Hyatt House San Jose/Cupertino (March 2019) to be located in the heart of Silicon Valley, the 350-room Grand Hyatt at SFO (Summer 2019) which will be the only hotel on airport grounds, the 600-room Hyatt Regency Portland at Oregon Convention Center (Early 2020) and Thompson Hollywood (Early 2020). These will complement the recently opened Hyatt Regency Seattle, the largest hotel in the Pacific Northwest, per number of rooms (1,260) and meeting space (103,000 square feet).