According to aviation media, Air France-KLM chief executive Benjamin Smith is looking to maybe discontinue the Joon brand, which was founded last year. Reports say, that Smith is not convinced by the business model of the airline.

In 2017, Joon started to serve European destinations and continued its growth with ex-Air France aircraft. The carrier started then to operate long-haul destinations, which previously have been operated by the mainline carrier. Now, after celebrating one year of existence, Joon could be a thing of the past very soon.

Dubbed the ‘airline for millenials’, Joon targets itself at families and young people

Smith does not see, why Joon exists in the first place. The carrier uses old Air France aircraft on old Air France routes, but – as it is a low-cost carrier – pays new employees less. Smith stated, that this financial advantage do not justify the existence. Additionally, Joon received heavy criticism by employees, customers and investors.

Just recently, Smith has become the group´s chief executive. To improve the companies´ profitability he furthermore announced, that Air France is to return five of its ten A380s.

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