The Ministry of Tourism in Western Australia has recently announced its first major investment of AUD300,000 in attracting Indian tourists.

The first phase of the marketing campaign is a partnership with Thomas Cook to market tour packages for the first-ever cricket test match between India and Australia which will take place in the new stadium in Perth on December 2018.

As part of the engagement, the ministry has also appointed a full-time marketing representative at the trade commission office in Mumbai.

Paul Papalia, Minister of Tourism, Western Australia, added that they are keen on addressing the lack of direct connectivity from India by introducing direct flights between Perth and key markets in India including New Delhi and Mumbai as well as other Indian cities.

The tourism minister also revealed that there will be a multi-million-dollar investment, post the commencement of direct flights to Perth, in the next three years. India is a fast-growing market for Western Australia, welcoming approximately 28,200 Indians annually.

www.hvs.com