The World Travel & Tourism Council (WTTC) report covers 72 of the world’s most important tourism cities, which together generated over $625bn contribution to GDP last year (24+% of global Travel & Tourism GDP).

The world’s top ten cities in terms of tourism market size are: Shanghai (US$35bn), Beijing ($32.5bn), Paris ($28bn), Orlando ($24.8bn), New York ($24.8bn), Tokyo ($21.7bn), Bangkok ($21.3bn), Mexico City ($19.7bn), Las Vegas ($19.5bn) and Shenzhen ($19bn).

The world’s top ten cities in terms of job creation are: Jakarta, Beijing, Mexico City, Shanghai, Bangkok, Chongqing, Delhi, Mumbai, Ho Chi Minh City, Shenzhen.

WTTC President & CEO Gloria Guevara commented, “With 54% of the world’s population living in urban areas, cities have become global economic hubs, driving growth and innovation. They attract huge quantities of people who travel to experience their culture, do business, and live. This growth has also resulted in a rise in city tourism – a trend which is forecasted to maintain momentum.

“Our Report highlights the crucial importance of cities to Travel & Tourism worldwide, and likewise how vital this sector is to the economy. Over half a billion trips are made to cities annually representing 45% of global international travel.”

Highlights from the Report include:

• Cairo was the fastest growing city in 2017 in terms of Travel & Tourism GDP contribution (34.4%), followed by Macau (14.2%).
• Four of the five fastest growing cities over the past ten years are located in China: Chongqing, Chengdu, Shanghai, Guangzhou.
• Shanghai is ranked as the largest city by Travel & Tourism volume in 2017. By 2027, Shanghai is expected to be double the size of Paris in terms of Travel & Tourism’s direct contribution to GDP.
• Bangkok (50.4%), Paris (29.8%), Mexico City (24.0%) and Tokyo (20.2%) are the biggest contributors to their country’s Travel & Tourism GDP.
• In terms of domestic vs. international spend, New York sets an example as a city with a remarkable balance (52.7% vs. 47.2%). Meanwhile, Paris relies heavily on international spend and Beijing on domestic.

China markets driving growth

Of particular note, Chinese cities have matured rapidly over the past decade, and are forecast to continue dominating the growth charts between 2017 and 2027. Shanghai, for example, went from being the 8th largest city in terms of Travel & Tourism GDP in 2007 to become the largest in 2017 – a position it is expected to maintain until 2027.

Meanwhile, the rapid growth of Guangzhou will take it to 4th place, and Chongqing is forecast to join the top 15 for the first time. This comes following a period of sustained infrastructure development, including investments in airports and extensive product development.

The Chinese domestic and outbound markets will drive growth in the coming decade, with the majority of top performers maintaining their positions. Chinese cities will continue to lead, although a slowdown in growth is expected. With the exception of Marrakech, the cities in the top ten ranking of fastest growing Travel & Tourism GDP in the coming decade are in Asia-Pacific.

Guevara continued, “With such good performance of cities around the world, and the supreme growth experienced by cities in Travel & Tourism, comes huge opportunities. This Report illustrates the strength of Travel & Tourism and its economic impact not only at a macro-level but at the grassroots where it is relied upon every day. A vibrant tourism sector can stimulate investment, preserve and promote cultural heritage, and catalyse new activities such as research, technology or the creative economy.

“Planning for and managing growth so that it is inclusive and sustainable – with the well-being of the communities who live and work in such cities at its core – needs to be the top priority for city governments, working in partnership with the private sector.”

City Analysis

With 54% of the world’s population living in urban areas, cities have become global economic hubs and are therefore drivers of growth, innovation and job creation. Cities will continue to attract more people who come to live, do business and discover them. By 2050, 68% of the global population is expected to live in cities.

Cities currently account for 45% of global international travel. With over half a billion trips taken to urban areas annually, cities are driving significant increases in Travel & Tourism’s impacts within urban boundaries while they also serve as key gateways for travel to other destinations in the country.

Ten of the top 20 largest cities by market size, and seven of the top 20 cities by Travel & Tourism GDP contribution, are currently in the Asia-Pacific region, with the trend expected to continue over the next decade. T

his report focuses on 72 major tourism cities and provides estimates of the GDP and employment directly generated by the Travel & Tourism sector. In order to examine the emerging trends, all 72 cities have been grouped into five categories: Capital Cities, Largest Cities, Port Cities, Secondary Cities and Leisure Cities.

Collectively, these 72 cities directly contribute nearly one quarter (24%) of the sector’s world direct GDP and 12.2% of all its jobs.

The WTTC City Travel & Tourism Impact Report 2018 is available to download from www.wttc.org/cities.

Note: Mainland Chinese visitors to Macau SAR and Hong Kong SAR are treated as ‘international visitors’ for the purpose of this research.