From our findings, hotels in Asia Pacific are undercut 30 - 40% of the time have a 31% lower rate conversion on their website, that's a huge swathe of revenue missed out if hotels do not tighten up on parity.
Fastbooking and Triptease announces the release of their joint white paper, "Maximise Conversion by Understanding your Guest."
This white paper provides an in-depth view of the Asia Pacific online booking market, based on close analysis of approximately 500 Fastbooking hotel chains. It also aims to help hoteliers to understand the fundamentals of guest behaviour and web optimisation in the Asia Pacific.
This report provides a comprehensive understanding of:
- The importance of parity
- Learning from guest behaviour to optimise your website
- How booking engine conversion rates and booking value are impacted by lead time
- How guest booking behaviour varies by device.
Getting familiar with your website performance data is key to the process of optimising your site and driving direct bookings. This will also allow you to tailor compelling content to the guests most likely to convert.
Click to read the analysis.
