Australia’s tourism industry has the potential to grow visitor nights in Australia to one billion by 2029-30 and contribute $150 billion to the national economy, according to a new report from the NRMA called Are We There Yet?.

The NRMA, the largest motoring organisation in Australia, is a major tourism investor owning a $800+ million portfolio across Thrifty Car Rentals, Manly Fast Ferries, Travelodge, Hotel Kurrajong and Holiday Parks in six states.

NRMA CEO, Rohan Lund (right) said more should be done to promote regional and domestic tourism.

“While International visitors spend 12 times more than the average Australian, domestic tourism is still the nation’s major breadwinner,” he said.

“In 2016-17, tourism expenditure in local communities totalled $110 billion, with 75% generated by Australians travelling domestically.”

Lund said the NRMA has listed five priority areas to grow the visitor economy.

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