The Spanish company aims to benefit from the growth in tourism on the Adriatic coast and will open a Meliá hotel in one of the most popular resort destinations in Montenegro.

Meliá Hotels International continues to extend its presence and global leadership in the resort hotel business with the opening of new markets. The latest example is the recent addition of a new hotel on the Adriatic coast of Montenegro, a destination currently enjoying a tourism boom, allowing the company to strengthen its already dominant position in the Mediterranean.

The hotel will be operated under the Meliá Hotels & Resorts brand and is located in the municipality of Budva, an ancient city on the Adriatic founded by the Greeks in the 5th century and often compared to the popular city of Dubrovnik. Budva is not only one of the greatest cultural attractions in the country, it also boasts some of the best beaches in Montenegro, including the famous turquoise waters of Petrovac, a booming family tourism destination and home to the future Meliá Budva, scheduled to open this summer.

The popularity of the destination has also grown over recent times thanks to an increase in leisure activities, sports, restaurants and nightlife, making the resort a Mediterranean holiday paradise.

Meliá Budva is one of the new hotels in Petrovac and will provide 114 rooms, swimming pools, sundecks, children's club, various dining options and The Level service, an attribute of the Meliá brand which features superior rooms and a range of exclusive services for guests seeking a more premium experience.

Gabriel Escarrer, Executive Vice President and Chief Executive Officer of Meliá Hotels International, stated that "for Meliá, the opening of this hotel is a natural step forward in our growth in markets where our brands have great potential to add value thanks to our success and experience in the resort hotel industry. We are very proud to add this magnificent hotel to our portfolio and continue to bolster our leadership in the Mediterranean."