Global lifestyle brand Nobu Hospitality, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, is delighted to announce its continued global expansion into Tel Aviv, Israel.

Nobu Hotels are synonymous with instinctive design, fine ingredients, a powerful energy and a passion for service. The Nobu Hotel Tel Aviv is the 17th hotel in the brand's expanding portfolio. With a vision crafted by Gerry Schwartz and Heather Reisman, the Nobu Hotel Tel Aviv will attract tastemakers and style setters - wrapping the concept of a luxurious hotel around energized public spaces. "Heather and I are delighted to introduce Nobu to Israel," said Gerry Schwartz.

With Nobu restaurant at its core, the new boutique hotel will be located at 55 Rothschild Boulevard and 66 Ahad Ha'am Street; one of Tel Aviv's original neighbourhoods. The hotel will offer 38 thoughtfully designed rooms, and large garden, fitness centre, pool, outdoor spaces and a private rooftop, ideal for events.

"To come to Tel Aviv in this location with partners and good friends, Gerry and Heather, is the perfect congruence for us all," said Meir Teper.

Trevor Horwell, Chief Executive Officer said, "This is an exciting new-project and coupled with Tel Aviv's presence as a major high-tech and business centre, the strong tourism market in the City, the project fits perfectly with our global clientele."