TWG Tea is expanding with its first North American Tea Salon & Boutique opening this fall in Vancouver, British Columbia - and there are plenty of products and experiences curated especially for groups, travellers and clients. 

An iconic global brand, TWG Tea opened its first headquarters in Singapore eight years ago to initiate trading with plantations across Asia (Singapore's geographic placement is ideally situated for TWG Teas to receive goods faster than European or American-based teahouses, which means consumers benefit from a richer, fresher and more flavourful cup).

The strategic move, as well as the brand's continued focus on quality and sourcing the finest teas from every tea-producing country in the world - currently, TWG Tea's exclusive collection includes more than 800 varieties of elegant blends and harvests - has contributed to its impressive expansion into 56 locations in 17 cities, including London, Shanghai, Tokyo and Dubai. 

Launching in North America is a key component of the company's global expansion strategy, particularly since the continent is showing a rising thirst for the coveted commodity - in 2015, tea sales in Canada amounted to $1.3 billion CDN and consumption is expected to grow an additional 40 percent by 2020.

TWG Tea's decision to debut its flagship North American store in Vancouver resulted from a careful analysis of the market, and is primarily due to the city's existing tea culture, large Asian population, and local appreciation for niche and artisanal beverages. The TWG Tea Salon & Boutique will be situated within the downtown core of Vancouver's upscale luxury retail hotspot.

The primary goal for TWG Tea is to cultivate an even stronger tea culture in North America, which is why the Vancouver TWG Tea Salon & Boutique will not just be a retail venue but also a resource for interested consumers to learn more about teas around the world, properties of different varieties, and the many high quality seasonal tea blends available.

The TWG Tea Enhanced Hospitality Program offers the largest tea list in the world with 800 varieties of elegant blends and harvests sourced from 45 tea-producing regions. Perfect for travellers, TWG Tea 100 percent cotton teabags are entirely hand-sewn and biodegradable; each bag is crafted to ensure tea leaves completely unfurl when steeped so the full flavour is transferred from leaves to cup. The line is available in 44 varieties, including Silver Moon Tea, Crème Caramel Tea and 1837 Black Tea.

In addition, TWG Tea features a wealth of client-exclusive experiences, including Tea Programs for breakfast and Afternoon Tea; Tea and Food pairing menus; and retail VIP programs for corporate clients. Clients can also choose to sponsor TWG Tea's array of teapots, teacups, samovars, tea tins, tea chests and display units. Finally, the extensive Connoisseurship and Training Program teaches clients how to properly serve and present TWG Tea.

TWG Tea enjoys exclusive partnerships with prestigious companies worldwide, including Marina Bay Sands; Singapore Airlines (First & Business classes, Suites and Airport Lounges); Ritz Paris; Mandarin Oriental; Huka Lodge in New Zealand; Louis Vuitton, Tiffany & Co.; Harrods; and All Nippon Airways (First & Business classes, and Suites).

TWG Tea President, CEO & Co-Founder Taha Bouqdib says: "In response to demand for exquisite quality tea, TWG Tea continues to extend its reach globally. Our latest expansion will see TWG Tea opening in Canada, a burgeoning market where tea consumption is on the rise with a growing shift towards fine teas among North American consumers. We are looking forward to an extremely exciting year ahead."

One of the most renowned tea innovators in the world, Taha has over 20 years of experience in the luxury tea industry and is passionate about introducing the world to the finest quality teas, and continually interacts and dialogues with tea planters to yield new and exceptional teas adapted to the tastes of modern tea drinkers.

TWG Tea accessory collection includes: hand-blown glass, porcelain, stoneware and cast iron teapots, fine bone china teacups, saucers, creamers and sugar bowls, as well as tea filters and tea scoops and accessories in precious metals such as platinum, gold and silver.