The yearbook gives systematic analysis and summary of the development and the characteristics of the Chinese outbound tourism market and the flows of Chinese tourists visiting overseas destinations.

Based on adequate market survey and research, the yearbook analyzes focus of travel agencies for the market in 2014, predicts the market trends and systematically analyzes different overseas destination markets and tourist source markets.
 
According to the yearbook, 53% of travel agencies surveyed believe the outbound package tour products will maintain growth in 2014. 80% of travel agencies surveyed thought the independent tourism products will have a significant increase. The four major trends of Chinese outbound tourism market are:

1. The number of outbound visits will continue to increase, and tourists from central and western regions of China will potentially have major increase.

2. The differentiated structure of demand become significant and the need for customized products will keep growing.

3. The rapid development in FIT market will witness an expansion from short-haul destinations to medium and long-haul destinations.

4. E-business, online booking will grow rapidly and the industry will become diversified.
 
Ever since 2007, the China Association of Travel Services and Ivy Alliance Tourism Consulting have been releasing the annual "China Outbound Tourism Yearbook". Different from an academic report, the yearbook is written on the basis of extensive market survey and research. Insisting the concept of "Generated from the market and serve the market", the yearbook provides valuable market analysis for industry insiders from domestic and abroad.

For more information of "China Outbound Tourism Yearbook 2013-2014", please contact the research team by www.ivyalliance.cn/en/cbkw.asp.