Ritz-Carlton is taking a unique approach to its newest social media channel by using long form storytelling, bringing the number of branded social media channels to twelve.

Taking a journalistic approach to content, this Tumblr page takes consumers on a voyage of discovery to some of the most naturally beautiful resort destinations in the world.

It also brings a new dimension to the portfolio of Ritz-Carlton social media channels in an environment where consumers don't need to be a Tumblr user to have the benefit of consuming content from pages that feature curated stories and experiences.
 
"Today we have an opportunity to create exciting, immersive, digital experiences that bring to life the promise of an escape; a retreat to a sanctuary we all dream of" said Ed French, Chief Sales & Marketing Officer, The Ritz-Carlton. Through Tumblr, The Ritz-Carlton will continue to deepen digital connections with global travelers, "our priority is to establish more meaningful relationships and share all we have learned about the world of travel and discovery. Through video and beautifully written journal entries, we have created an immersive multisensory experience." 


 
The special collection of Ritz-Carlton Reserve resorts feature secluded, relaxed and intimate settings that weave indigenous flavors with highly responsive, individualized service saved for the most discerning travelers seeking a personalized yet private escape. 

Ritz-Carlton Reserve has been created for those who appreciate an exotic sanctuary tucked away in the most exquisite corners of the world.
 
Two luxury Reserve resorts are currently open; Phulay Bay, Thailand and Dorado Beach, Puerto Rico. Ubud, Bali will be the next Reserve property to open in late 2014.  The Tumblr page also features general information on upcoming Reserve locations in Muscat, Los Cabos and Tamuda Bay.