Two Digital Innovation Asia events to lead into the PATA Annual Summit in Bangkok - great last minute deal for our readers.

Register for the China Boot Camp on April 23rd at Pullman Hotel G, and Digital Aid Asia Forum on April 24th at zuma Restaurant (in the St Regis Hotel Bangkok)

Digital Innovation Asia (DIA) has partnered with the Pacific Asia Travel Association (PATA), as well as the Tourism Authority of Thailand (TAT) to increase relevance to the industry when it comes to digital innovation in travel and tourism in the Asia Pacific region.

Readers of 4Hoteliers.com can take advantage of attending the China Boot Camp and Digital Aid Asia at a 20% discount.

The Promotional Code for 4Hoteliers.com readers: - 4HOTLIERS-DIA-2013. Register at HERE

1. Marketing to affluent Chinese Consumers, and trying to get a slice of the lucrative and fast growing Chinese outbound travel market?

Learn about how to reach and connect with affluent Chinese consumers by leveraging web, mobile, and social media marketing in China.
 
Chinese nationals spent a record US$102 billion on overseas travel 2012, taking it to the top of the international standings (Source: UNWTO, March 2013). International travel from China has become a major source of growth for providers in the destination countries.

There will be an average of 25 million first-time Chinese travellers every year, or 70,000 every day, for the next 10 years. With over 564 million Internet users in China in April 2013 (an increase of 40 million new Internet Users in just the last year) which represents over 42% of their population and almost double the population of the US, more than 80% of Chinese travellers research and educate themselves about destinations and brands online.
 
The China Boot Camp on April 23rd, organized by Digital Innovation Asia (DIA) will help companies understand how to reach and connect with "the new Chinese tourist" and affluent consumers, by leveraging the complex social media landscape in China. 

Delegates will be able to hear about the latest trends in marketing to Chinese consumers, and learn about the rapidly changing and evolving Digital and Social Media Landscape in China, including the latest start-ups.  Taking a deep dive into the complex and unique digital and social media landscape in China, the April 23rd China Boot Camp will feature the unique opportunity to engage with three top Chinese bloggers, sponsored by Chinese travel social media website Tripshow.com.

Interested 4Hoteliers.com readers can apply to be part of a Chinese mini blogger match-up the morning prior to the China Boot Camp at a 20% discount.

Every participant will receive a hard-copy version of the latest Essential China Travel Trends Book (free e-book download available at chinatraveltrendsbook.com), and a special offer for a one-year Basic membership from TripShow.com, valued at RMB 5,000 or USD 800 (Note: Sina Weibo account is required). Don't miss it if you are looking to get a slice of the most important tourism source market.

2. Sustainable Tourism 2.0 - digitally powering and taking responsible tourism development to the next level

Learn about the latest trends from e-Visa access, community based online distribution, social media powered crisis management response systems, e-learning driven human resources development, mobile alerts combating child prostitution, and crowd-funding to alleviate poverty

The Digital Aid Asia Forum on April 24th is the first ever conference focusing on helping emerging tourism regions across Asia to learn how to leverage technology and digital media for capacity building to develop tourism in a responsible way and drive poverty alleviation.

Linked with the 2013 PATA Annual Summit (PAS) in Bangkok from April 25-26, Digital Innovation Asia (DIA) is organizing the first ever Digital Aid Asia Forum on April 24th at trendy zuma Restaurant at the St Regis Hotel in Bangkok.

Emceed by media and global tourism personality Ms. Anita Mendiratta of CNN T.A.S.K Group, speakers will discuss the issues from crisis management, human trafficking, human resources development, capacity building from micro-financing and e-Visa, and how internet and emerging technologies, mobile, and social media can act as an enabler and catalyst to drive positive economic growth supporting the visitor economy.

Register at http://DIAsiatourism.eventbrite.com - The Promotional Code for 4Hoteliers.com readers: 4HOTELIERS-DIA-2013