comScore recently released its annual Digital Future in Focus reports, which looked at what happened in 2012 and how the prevailing trends in social media, search, online video, online advertising, mobile and e-commerce are defining/impacting the current digital marketplace this year.

The U.S. edition of the report reveals Facebook dominates social networking sites with five out of every six minutes spent online on these sites, while Google and Bing battle it out in search. Online advertising was up in 2012, with nearly six trillion display ads published, up 500 billion from 2011.

"2013 is poised to be digital's most exciting year yet as the growing ubiquity of digital platforms presents marketers with nearly endless opportunities to connect and engage with consumers," said Linda Abraham, comScore CMO and EVP of global product development.

Some key findings in the 2013 U.S. Digital Future in Focus report

Facebook is top social networking site: Americans' usage of social networking sites continued to be dominated by Facebook, which accounted for five out of every six minutes spent online on these sites. Facebook's 2012 IPO signaled a maturation of the social media market with a renewed focus on building strong business models and monetisation streams.

Several other social media players also made waves in the public markets this year, including LinkedIn, Yelp, Zynga and Groupon. Other players like Twitter, Tumblr, Pinterest and Instagram (now part of Facebook) have all posted strong user growth as they begin to ramp up their revenue engines.



Google leads in search: Google continued its strong lead in the U.S. search market in 2012, while Bing managed to gain ground as the #2 search engine, The desktop-based U.S. core search market saw its first signs of flattening as an increasing number of searches shift to vertical-specific searches and mobile platforms.

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