Following record growth last year, travel metasearch Wego is setting up a dedicated full-service operation in Dubai as part of global expansion plans.

Wego launched the world's first comprehensive Arabic language travel metasearch site last April, www.wego.ae to tap into the desire of travellers to compare travel options and book online. 

The company says Internet users across the Middle East and North Africa (MENA) have since adopted the site in huge numbers, already equivalent to the total from the company's mature European sites - travellers in the Middle East and North Africa now account for one in every seven searches on the site.

Wego's new regional headquarters is located in the Dubai Internet City, and travel industry veteran and entrepreneur Mohamad Ibrahim Masri has been appointed to lead the team as Managing Director - Middle East and North Africa.

He brings 16 years of regional experience to the company, in sales, marketing and management roles with some of the industry's leading brands, including Singapore Airlines and Tourism Malaysia. Masri also founded BizGate, the consulting firm that has represented Wego throughout the initial launch phase.

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