The latest survey shows that for the twelve months to November 2012, 58% of overseas travellers booked on the internet, up from 36% in June 2007.¹

Conversely, there has been a similar decline in the proportion of people booking in person – from 57% to 37% – over the same period.

Booking by phone has also declined, from 28% to 20%.



Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, commented that: "Traditional bricks-and-mortar travel agents are losing popularity as more Australians use the internet to book their overseas holiday.

"However, some travel agents, such as Flight Centre, have maintained their brand strength and relevance by developing a strong web presence."

1 - The Roy Morgan Holiday Tracking Survey

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