Hard Rock Hotels announced that they are to develop their second hotel in the United Arab Emirates, Hard Rock Hotel Abu Dhabi, with the Tasameem Group. Late last year, the two companies announced plans for a Hard Rock Hotel in Dubai.

"With the announcement of the Hard Rock Hotel Abu Dhabi, we are reinforcing our global development trajectory and adding to our international leisure portfolio," said Hamish Dodds, President and Chief Executive Officer, Hard Rock International. "Our hotel brand possesses a completely unique personality, a vibe that you cannot get anywhere else in the industry. The focus is a five-star luxury hotel brand that adds personality to its properties through music, entertainment and superior customer service," he said.

Abu Dhabi is among one of the top global cities poised to become a luxury destination and hot spot for global tourism. The new contemporary tower hotel will be situated on the Al Meena Road, which is currently being rebuilt as the pre-eminent center for shopping, entertainment, leisure and hospitality in Abu Dhabi. Reconstruction of the area will offer picturesque green parks, pools, fountains and will provide dramatic views of Abu Dhabi.

The hotel will be designed to match the world's highest standards of architecture and environmental sustainability. It is slated to feature a grand porte-cochere off Al Meena Road, providing a prestigious grand entrance to the hotel's foyer. The exterior architecture will reflect the importance of the landmark location at Mina Zayed (the current Abu Dhabi Port) which is being redeveloped into a major commercial, residential and tourism destination. The plans encompass an impressive two-level lobby and the top floor of the soaring tower will feature exemplary restaurants, fashionable lounges, superior function and meeting rooms including a grand ballroom. Hard Rock Hotel Abu Dhabi will feature extensive landscaped terraces for guest relaxation and recreation including garden terraces for public or private functions.

"The Hard Rock Hotel Abu Dhabi, being the second Hard Rock Hotel property owned by the Tasameem Group, reinforces our strong collaboration with this eminent investment group" announces Jim Allen, Chairman of Seminole Hard Rock Entertainment. "Abu Dhabi is regarded as the one of the richest cities in the world today. Our premium lifestyle brand fits perfectly with their developing marketplace."

Hard Rock Hotel Abu Dhabi guest rooms will be furnished to meet international five-star deluxe standards, incorporating Hard Rock's tradition of providing luxury, quality service and amenities. The hotel will contain destination dining venues, all-day restaurants and high-energy bar locations, offering both locals and hotel guests a place to see and be seen.

"Our synergistic partnership driven by a mutual commitment for excellence delivers a unique foundation for our strengthening relationship with Tasameem", said Trevor Horwell, Chief Hotels Officer, Hard Rock International. "This iconic development in Abu Dhabi will be a monument to the drive and passion of this remarkable city which we are immensely proud to be a part of."

The Hard Rock Hotel experience offers style and substance with a unique rock vibe designed to provide unforgettable experiences. Properties cater to the evolving and distinctive needs of today's experienced, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.