ITB Asia News caught up with James Liang ahead of the show in an exclusive interview to discuss how Trip.com Group is harnessing AI and technology to provide travellers with an enhanced experience.
Trip.com Group’s Co-founder and Executive Chairman of the Board is giving a keynote address this morning at ITB Asia on “How AI is Powering Travel”
Could you provide some real-world examples or case studies showcasing how AI technology has directly impacted the efficiency and cost-effectiveness of travel services provided by Trip.com Group?
The current AI technology can help streamline travel planning, offering personalised recommendations, comprehensive travel plans, and a consolidated booking service.
Read the exclusive article here