Global COVID-19 vaccination programmes are providing a shot-in-the-arm for the MICE industry, but continuing travel bans from key markets are hampering the industry’s recovery progress.

Michael Kruppe, General Manager, Shanghai New International Expo Centre (SNIEC)

Another hard fact is that industry professionals have realised replicating an exhibition event online is indeed very challenging.

This session will provide timely insights on how COVID-19-related disruptions have impacted the MICE industry – especially in areas of exhibitions and events, and how the pandemic itself will continue to test our business resilience, push for greater sustainability and demand changes in our existing models.

View the interview here