ITB Berlin goes virtual
Friday, 6th March 2020
Source : ITB Berlin 2020 | 4Hoteliers ITB News - Marketing

Despite its cancellation this year, ITB is offering digital services 365 days a year by launching a virtual version.

The World’s Leading Travel Trade Show is establishing a completely new networking platform for the world’s travel industry. This global website spans a bridge between real-life meetings and digital networking, and features innovative tools for business, networking and exclusive content. ”In these very difficult times the tourism industry needs ITB more than ever“, said Dr. Martin Buck, Senior Vice President, Travel+Logistics, Messe Berlin GmbH.

That is why, at the forward-looking events of the ITB Virtual Convention, leading speakers from ITB will be discussing how the world’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment.

In the wake of the latest developments, discussions on how the industry can deal with the coronavirus will play a key role. Between 5 and 11 March 2020 viewers can follow more than 20 exclusive live streams and videos in English and German, some in real time, some time-shifted, on itb.com. Afterwards, they will be made available as videos on demand.


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