Exclusive Feature: The Hotels Network, an innovative company offering technology designed to help hotels increase their revenue through 'predictive personalization' to encourage direct bookings, was founded by CEO in 2015.

Today, it serves 4,000 hotels across 60 countries.

4Hoteliers sat down with Rodriguez (below, sitting down) on the sidelines of the ITB in Berlin to speak about his company, the market and the future of the hotel industry.

4Hoteliers: You spent a few years in San Francisco where you came up with the idea for your product before moving back to Barcelona. Did this help you develop your idea, your business?

Rodriguez: So clearly, business-wise, one part of the thinking in choosing San Francisco as a base was, “Well if you are going to do a new tech company, you might as well do it here and see what happens…For me it was a way to understand how people think in the tech world, not specifically in hospitality, but in general how people think about building companies and trying to be innovative.

4Hoteliers: Thinking about your target audience, what gap in the market are you bridging?

Rodriguez: When you look at size, the really big players in the travel space are the super huge technology companies like Expedia, Booking.com, Amadeus, TripAdvisor. One thing we are doing is to bring the quality of the technology they are using to the hotel industry, where the players tend to be much smaller. With our help, any hotel brand can now offer travelers simple yet personalized shopping experiences, helping them to regain their fair share of online bookings.

Read the full interview here at 4Hoteliers.com