So-called ‘overtourism’ has become a major problem not just in various high-profile cities but also on other kinds of trips, including winter sport holidays and cruises.

Nearly 1 international trip in 10 was affected by overcrowding this year, the World Travel Monitor® found. The international travel and tourism industry needs to find solutions to better manage visitor numbers without restricting growth, experts agreed at the Pisa forum.

In future, one new international growth market could be “Muslim millennials” who are expected to travel in much greater numbers over the coming decade. A ‘seismic transformation’ is under way in the luxury hospitality business where customer demands are changing dramatically. And digital assistants and robots could change the look and sound of the travel industry in years to come.

Read the full report here.