What a fantastic start to this year’s show! Yesterday the floor was buzzing with energy from the moment the doors opened.

With packed sessions across all three stages, meaningful business conversations, and a lively networking atmosphere throughout Marina Bay Sands, Day 1 set a strong tone for what’s to come.

The ITB Asia Conference continues today with more content from some of the most influential voices in the industry. Whether you’re interested in the latest MICE strategies, cutting-edge travel tech, or how AI is transforming operations, there’s something on every stage to spark your next idea or collaboration.

A shift in the industry towards intentional, responsible travel is noteworthy, from both buyers, exhibitors and of course travellers themselves. From the experiences destinations are investing in to shifting buyer priorities, the conversation is evolving. Don’t miss our exclusive interview with top buyer Dr Fazil Khan on page 8 of today’s magazine for a discussion on how sustainability and intention are shaping purchasing decisions and long-term strategy.

With over 1,000 exhibitors and thousands of scheduled appointments, today offers countless opportunities to explore new solutions, uncover ideas, and spark meaningful collaboration. Whether on the show floor, in a theatre, or over coffee, every encounter is a chance to shape what’s next.