A Guide to Writing Your Hotel's Instagram Caption.
By Rebekka Asher
Monday, 4th July 2016

Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo; 

Yes! Finally done and ready to post, but wait! Don’t hit that button!

There’s more to think about before posting, such as the caption. Yes, getting the right photo is vital, and you’re about 89% percent there.

But to ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint. Quite often people will overlook the caption or rush to write it at the last minute. But just as taking our time on the photo was important so is taking time writing out a good caption.

Captions are Important

I know what you’re thinking! You spent all this time on the photo, why ca n’t you just write the name of your hotel and call it a night? Well, the reason you shouldn’t do that is because the caption enhances the picture. Let’s say you were about to post a photo of your hotel’s bathrooms and you simply wrote “Downtown Hotel.”

Yes, the photo of your hotel is amazing but adding a good caption will ensure that nothing is left up to the imagination of your customers. A photo grabs their attention, whereas thecaption drives home the concepts. You want to be sure your hotel’s photo is seen by a lot of users.

This is done best with a well written  caption, without one your photo gets lost in the vastness of the internet. Writing text along with the photo, allows users to see your hotel’s personality and helps with branding.

Ok, so now you’re thinking “Fine, I guess I need to write a really good caption but how?” First off, be sure you take your time and really think about  what you’re trying to convey with your hotel’s photo.

For example are you about to post a photo of a local event and you want people to book a room with you? Well, try using a call to action phrasesuch as “book a room now,” or “visit our website to reserve a room.” Get creative with your captions by adding emojis. For example, if you’re posting a photo of the breakfast buffet, then incorporate some food emojis with the text.

If you want to ensure the exposure of your hotel’s photo, then you need to include hashtags in your caption. Relevant hashtags allow people to find your hotel’s picture. So if the post is about summer vacation, you can use hashtags such as #summer, #vacation, or #SummerVacation.

Be sure to followInstagram’s rules and stick to only 30 or less hashtags per post. Make sure your hashtags are relevant; otherwise you won’t attract the right audience. Lastly, try not to make your captions the size of a novel.

Most people hate reading past a few lines, and if they’re confronted with a long text they won’t even read it. Experiment with a few things and see what gets the most interaction from your customers.

Write a Good Caption

The best way to think about writing your hotel’s Instagram caption is as if you were serving a fancy fish dinner. You would want to pair it with a dry, crisp white wine. Well, photo captions are similar. Pair your caption wisely with the correct photo and your #DinnerGuests will always be impressed.

E-Marketing Associates helps independent hotels increase direct bookings and reduce reliance on OTAs. We build innovative online marketing products that deliver the best ROI for independent hotels. Our products aim to ultimately drive top-line revenue.


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