TripAdvisor has started revealing the source of reviews for properties that use its guest followup tools â€" an initiative that reveals hotels can in many cases drive most of the comments.
For example, a survey of the first 40 current reviews in several Sydney hotels show that most resulted from management pro-activity.
At 57 Hotel, 75% of reviews were collected 'in partnership' with the hotel while 25%  had been posted at the guest's initiative.
A similar pattern emerged at Meriton Serviced Apartments Kent St where 72% of reviews used TripAdvisor tools.
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