HeBS Digital’s latest whitepaper recaps the news and events that shook the industry in Q4 2015, and prepares hoteliers for 2016: 

From hotel brand mergers heard around the world to knowing how to use your data to shift share from the OTAs, the HeBStrategy Q1 2016 Edition will keep you in the hotel digital marketing and technology-know.

HeBS Digital announces the HeBStrategy Q1 2016 Edition is now available for download.

The whitepaper is packed with best practices, action plans and case studies to prepare hoteliers for 2016, maximize revenues from the direct online channel, and shift share from the OTAs.

Included in the HeBStrategy Q1 2016 Edition:

The Q4 Shortlist & Q1 What’s Next Summary: Get a snapshot of the hospitality industry’s most important headlines last quarter and a look at what to focus on in Q1. We cover last quarter’s news on the major mergers and the growth in OTA bookings as well as how to launch a property-direct program and how to use real-time data in Q1.

Articles + Webinars & Live Video: A summary of HeBS Digital’s latest articles and events from Q4, including “2016 Checklists to Maximize Revenues” from SEO, Multi-Channel Campaigns, SEM, and Social Media, as well as a live panel with HSMAI Digital Marketing Council members discussing the “Pseudo OTAs.”

Multi-Channel Campaigns: A Multi-Channel Campaign Guide featuring creative ways to generate last-minute bookings, fill rooms on weekdays, and boost low season occupancy rates. This quarter we highlight how to tackle winter weekday and weekend needs, as well as last-minute and advanced bookings.

Metrics That Matter: Benchmarks allowing hoteliers to see how their property stacks up in the industry. This quarter’s metrics focus on twitter, display advertising, email retargeting, and personalization with the goal of capturing bookings with longer lengths of stay.

Idea Shop: Come to the Idea Shop for concrete recommendations to address occupancy needs and take advantage of upcoming holidays with creative marketing ideas and special packages that will make a big impact on direct online revenues.

“Hoteliers have important decisions to make how to best allocate their 2016 digital marketing budget in order to extract maximum revenues and customer engagements. With this in mind, the HeBStrategy whitepaper was designed to help hoteliers keep their pulse on our rapidly evolving industry and to provide an easy- to-implement guide to launching multichannel campaigns that will fill hotel rooms at a lower cost of sale,” said Mariana Safer, SVP Digital Marketing at HeBS Digital.

“We hope hoteliers find this as helpful to their digital marketing strategy as much as we enjoyed putting it together!”

Hoteliers that read HeBStrategy: Q1 2016 Edition will be inspired with creative, actionable ideas designed to bring forth maximum direct online revenues and ROIs.

Download the HeBStrategy Q1 Edition White Paper here.

About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 280 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.