4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
It's Time to be Crystal-Clear on Pricing.
By John Smallwood
Friday, 13th November 2015
 

A recent survey by Travelers United revealed that 80% of travelers want mandatory resort fees included in the advertised price; 

It’s hardly surprising, a number of hotels do not include these fees in their room rates, and fail to make them sufficiently obvious in the booking process.

This lack of transparency can be damaging when a customer realizes they have to pay extra for their room. At best, it can leave them feeling irritated and confused. At worst? Misled and overcharged.

So, how can you ensure that your guests are 100% certain about the rates you charge and the amenities you offer?

To start, communicate with clarity on your website by carefully noting add-on fees and clearly explaining what they cover. This will protect your brand reputation, and help to improve and maintain customer trust.

Your website is an obvious first place to display the total price of a stay, but with the best intentions, booking conditions and small print can sometimes be misread. Often, customers just want to speak to a human being to quickly answer their questions.

Having a dedicated call center can really help with this issue. Foremost, any applicable resort fees can be carefully clarified - so everything is made crystal-clear to guests well before check-in.

But personally speaking with a guest offers the opportunity to explain why the fee is being charged in the first place, and why it’s a fair and reasonable. Rather than posting generic terms and conditions on your website, you can answer a customer’s specific query in a far more personal way. And of course, talking directly with a customer means you can try to overcome any potential objections they might have over additional fees.

Ultimately, when guests arrive at your property, it’s essential they understand what they’ve paid for. Answering every call and ensuring your pricing is made clear early in the booking process can play a crucial part in this process.

This is one in a series of short essays by John Smallwood, CEO of Travel Outlook Premium Reservations Call Center about voice reservations, the second most profitable revenue channel. Travel Outlook is a hospitality company that takes voice reservations calls for its clients.

www.traveloutlook.com  844-TRAVELOUTLOOK

Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy