Keeping Up With the Trends in Email Marketing {Infographic}.
By Beth Harvey
Tuesday, 10th November 2015

Email has undoubtedly proven its importance in the realm of digital communication, with close to 70% of internet users preferring email correspondence with businesses, it is easy to say that email marketing can be a great tool for Hotels to reach their guests.

In fact, over the last year email marketing was ranked the most effective digital marketing channel for customer engagement in the U.S.

More importantly, the hospitality industry shows the highest email open rates from its consumers, meaning guests are generally willing and interested in what your company can offer. However, sending out a promotional email must come with a strategy.

We found that the time of day and attention to personalization can have a great affect on your email engagement with customers.

The shift to mobile devices is another factor that cannot be ignored, allowing travelers to stay connected wherever they may be. While the majority of internet users are still using a computer to check their email, the number of mobile users is close behind and steadily increasing.

Keeping all of this in mind, email marketing provides a way to target your customers in a way that is proven successful and is also convenient and familiar for your guests.

Hotels have undergone tremendous change in how people are researching, finding, and booking their stay. With the dominance of online travel agencies, and the importance of search results and reviews, many hotel marketing professionals find themselves wondering how to differentiate, and provide a personalized experience that maximizes their results.

That's where Spring Engage comes in...

With the ability to actively build relationships with visitors in real-time, based on a number of different behavioral and segment criteria, hotels are able to personalize content and offers, leading to increased bookings, growth of their email marketing lists, and expansion of their social footprintLocated in downtown Raleigh, Spring Engage is honored to work with marketing professionals who seek effective solutions that serve their client base, and improve the bottom line for their respective organizations.


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