The first step is to insure that you not only utilize effective exit interviews to learn and improve but you create a consistent documented orientation program.

Creating an Employer of Choice culture starts before you hire anyone. It starts by training all your managers on the interviewing and hiring process.

Don't make the mistake thinking that recruitment, retention, interviewing and hiring are strictly the responsibility of human resources. By the way, if you don't even have a Professional Human Resource Director, you have about the same chance of becoming an "Employer of Choice" as a snowball in hell not melting.

You need to be honest with yourself about the kind of work environment your company represents…

More importantly, you need to be honest with potential new hires. If your culture isn't quite where you'd like it to be, tell your new hires about the type of company you are striving to become, tell them how you are going to get there, and how they can help and contribute."

Becoming an Employer of Choice is not easy. However, it is an investment in your future. There is plenty of material published on this topic, including several articles I have written. Do some research, it will pay big dividends.

Be Proud of Who You Are—Your Ethics, Your Values, Your Corporate Citizenship

Success today is created by caring about more than profitability and growth. Growth and profitability are created by employees. Trust and respect for employees is paramount to creating success. 

Your cultural environment regarding health and safety issues are in the public spotlight and, as a result, employees want to work for companies who take these factors into consideration. Your reputation in the community is not only important to you but it is important to your employees as well.  P

ublish your company values. Make them visible to everyone. Discuss your ethics and your ideology. 

But….. make sure you 'Walk the Walk'.

Rick Johnson, expert speaker, wholesale distribution's "Leadership Strategist", founder of CEO Strategist, LLC a firm that helps clients create and maintain competitive advantage. Need a speaker for your next event, E-mail rick@ceostrategist.com. Don't forget to check out the Lead Wolf Series that can help you put more profit into your business.