Travel retailer My Holiday Centre is offering customers the chance to win one of three holidays if they mention its brands in the headline or first sentence of a TripAdvisor review. And the simple competition strategy has worked.

There are now lots of reviews on TripAdvisor that plug My Holiday Centre brands (eg: "My holiday was Booked by My QLD Holiday with all the extras, reef trip, white haven beach, all included, it was great").

But the issue is they throw further doubt on already contentious review screening process of TripAdvisor – a methodology the company, which now owns the world's most popular travel site, will not reveal.
So, the promotion…

My Holiday Centre urges its customers to "share your experience (good, bad or indifferent) by posting a review on the hotels and/or tour companies page on TripAdvisor with a reference to My Bali, My Fiji, My Hawaii, My USA, My Malaysia, My Thailand, My QLD Holiday or My Holiday Centre in the title or first sentence of your review.

"Things to consider: the service we gave as your travel provider, how were your transfers, did the hotel and airline live up to your expectations, did you feel the overall package was great value?

"By simply sharing your experience on TripAdvisor and sending us a screen shot of your post, you will go into the draw to win a holiday for two."

The promotion has generated lots of branded TripAdvisor reviews and you can see below for examples sent in by a TravelTrends correspondent.

But does it contravene TripAdvisor guidelines?

Hard to say as the TripAdvisor terms and conditions are obtuse and arcane.

Read the full story HERE