4Hoteliers
SEARCH
ITB 2024 Special Reporting
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
All About the Add-Ons: Hotel Ancillary Revenue in Europe.
By Cathy Schetzina
Monday, 21st January 2013
 
The debate over airline ancillaries may steal the headlines, but hoteliers are increasingly getting in on the action.

4Hoteliers Image LibraryFrom breakfast and bike rentals to in-room entertainment and event tickets, ancillary sales offer a compelling way for hotels to boost their bottom line.

According to a forthcoming PhoCusWright Analysis, Hotel Ancillary Revenue in Europe, European hospitality companies lag their U.S. counterparts in add-on revenue but opportunity abounds.

"The revenue potential for hotel ancillary sales is under-exploited in the European market," said Ralph Merten, PhoCusWright market analyst, Europe.

"However, enabling technologies such as mobile and customer profiling continue to evolve, and personalized ancillary offerings could become a significant revenue stream for European hoteliers."

Ancillary offers can either be provided by the hotel's own facilities/staff (e.g., spa and wellness) or by third parties (e.g., city passes, event tickets). To succeed, hotels must become more sophisticated in collecting information about their customers' preferences and offer the right add-on at the right time via the most appropriate guest touch point.

Hotel Ancillary Revenue in Europe provides insight into the opportunities and challenges of ancillary products for the European hospitality market.

The article features an overview of ancillary services by category, reviewing guest management technologies and touchpoints to outline a roadmap for European hoteliers to increase ancillary sales.

Full report:

www.phocuswright.com/products/4020
Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy