4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
The King is Dead, Long Live the New Content.
By Yeoh Siew Hoon
Monday, 29th October 2012
 
I heard it again on the podcast our 'Unplugged Plus' Marketer of the Year, Kathleen Tan, did with a local radio station right after her win at the WIT Conference – content is king.

Photo below: "The Future of Content" panel at WIT, from left, Ross Veitch, CEO, Wego; George Mitchell, CTO & co-founder, Circos Brand Karma; Prof Adrian David Cheok; Gordon Locke, president, DCustom; and Melissa Yang, CTO & co-founder, Tujia, China.

4Hoteliers Image Library

Yes, it's been uttered many times but a point worth noting is that the king has changed.

He's gone from a simple king with basic necessities to one that has a growing, voracious appetite for content. He wants it in all forms – text, images, videos, mixed reality – and he wants it across different channels. He then wants to be able to deliver all this cost-effectively to his subjects in a way that is relevant and contextual so that it inspires them into action right away.

So remember the early days of the web when it was supposed to be simple for us to communicate with our customers – set up a website, put up some content, do a little search engine optimization or marketing – and then you could count the hits, clicks and conversions.

Well, those days are over.

Full story:

www.webintravel.com//blog/the-king-is-dead-long-live-the-new-content_3431
Content Marketing ~ Share Your Message Globally ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2023 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy