Move aside, US baby boomers, the Millennial generation is bigger than you and growing in influence.

Now numbering 79 million (compared with the boomers' 76 million), U.S. Millennials—people between the ages of 16 and 34—have been the subject of abundant analysis and commentary, mostly revolving around their avid use of technology, changing media-consumption habits, and entry into the workforce.

Dowload the full report here:

www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer