Pinterest or Should it be Called Finterest?
By Yeoh Siew Hoon
Tuesday, 10th April 2012
There was a certain irony to the fact that while the panelists on the webinar were discussing the rise of Pinterest and the descent of Twitter, we, the audience, were busy posting our comments on Twitter.

But such are the contradictions of social media and, perhaps, the logic of women?

4Hoteliers Image LibraryThe webinar I was listening to was called "Women and Social Media", run by Social Media Today, and while it was primarily based on research done by the Blogher Publishing Network, and was American-centric, I nevertheless found it interesting because, well, social is social however you dice it and women are women, however you slice it.

What I took away from it was that women are the drivers of social media but not all social media's created equal between the sexes.

Pinterest, for example, could well be called Finterest with more than 80% of active users being women.

I have to confess, I am addicted to it and one night, was up till 3am pinning away to what purpose, I know not. The next morning, I met a girlfriend for coffee and I instantly recognized a fellow pinner. It's those dark circles. "Hey, you need to pin up those eyebags," I said.

I haven't yet figured out how Pinterest could help my business but what the heck, all work and no play makes for dull girls. There's something very seductive about the idea of having blank canvases on which to paint, er, pin.

According to Blogher research shared during the webinar, 19% of women online use Pinterest and that's just after a year while Twitter's adoption is at 21% after six years. Could Twitter be facing an identity crisis, asked the panelists?

To me, Twitter is very linear and it always feels like you're shouting at people, rather than conversing with them. But it's great for media to break news and headlines and so it serves its purpose.

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