Will 2012 be the Year of Contextualized Digital Experiences?
By Carl Griffith
Friday, 13th January 2012
It's that time of year when everyone is posting about 2012 and giving us their predictions and thoughts on a myriad of topics and trends.

Perhaps, when it comes to trends, it's technology, Social Media and mobile that still manages to grab headlines.  It's the speed of development and the accessibility that most of us now have to these developments that means the trends, the ideas and the developments are so meaningful.  We really are living through a revolution, folks.

One article caught my idea where the author talked about ‘Transmedia'

- As social media goes beyond mere blogging and photo/video/music posts—it's swiftly moving to become a platform to integrate an "experience" into the marketing schema -Transmedia is essentially a means of telling a story by using surrounding context to determine the meaning for a participant.

I've been reading about transmedia for a number of years now and have heard several related definitions and views.  I'm not here to come up with my own but, when reading the above article, a couple of words jumped out at me – ‘experience' and ‘context'.

We've reached a point now where it might be reasonable to say that some basic level has been reached by some when it comes to using Social Media – there are some who have quite sensible integrated (in a way) campaigns and have a good grasp of what they are trying to achieve.  Others continue to struggle and some still are yet to be convinced.

Full strory:

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