I was catching up with a Singapore hotelier the other day, I say this because this is a very rare occurrence these days.

They are very busy because their occupancy's going through the roof, as are their average rates because they've been spending a lot of time yielding them.

As I understand it, this is the math behind revenue management. When rates are high, you make them higher. When rates are low, you make them higher.

They are also very busy because this month is Formula 1 (Sept 23-25 in case you want to come and I can offer you my homestay even though I am not listed under Airbnb) and this town is going to be one HOT party town – for three days. There are two new clubs opening – Pangaea and Avalon – at the Crystal Pavilion at Marina Bay Sands, both of whom use adjectives like unique, one-of-a-kind, extraordinary and very, very special.

Both are Hollywood-pedigrees and now want to be Singawood-celebrities presumably because all the celebrities back home have been Botoxed beyond recognition.

My friend's hotel, like most establishments in town, will be full over the F1 weekend, even though he is nowhere near the race track. He is not offering any minimum-stay package because he tells me, "Strange, they all leave on a Sunday."

This goes to prove no one cares what goes on the tracks, they're just here for off-track activity where they hope to be rubbing shoulders with other hangers-on of the F1 circus of fame and debauchery.

Full story:

www.webintravel.com/blog/lessons-in-revenue-management-and-an-ota-experiment-_2005