The Carbon Trust, a not-for-profit company based in the UK, has launched a new online guide, The Growing Business' Guide to Managing Carbon.

The guide is aimed at giving small businesses the types of capabilities for measuring (and hypothetically reducing) carbon emissions that previously were only available to larger companies with bigger budgets and dedicated staff.

The Carbon Trust is a not-for-profit company "providing specialist support to help business and the public sector boost business returns by cutting carbon emissions, saving energy and commercializing low carbon technologies." Their recent estimate that small business can save $600M annually through carbon footprint reduction and certification may sound hopeful, but just as importantly, is it feasible? And how does a company truly benefit?

The guide indicates that the biggest reasons to measure a company's carbon footprint are to help manage and reduce emissions and to communicate the results effectively. In addition, there are some mandatory reporting requirements. Wal-Mart's requirements of their suppliers to disclose carbon emissions led to an entire industry of sustainability consultants catering to exactly this audience, and businesses hoping to sell to the world's largest retailer have had to jump on board.

In addition, the U.S. Federal government is running a pilot program testing the feasibility of requiring its suppliers to measure their carbon emissions. President Obama signed Executive Order 13514, setting this pilot in motion to test the feasibility of requiring carbon emission measurement and certification from its suppliers, and, according to the U.S. General Services Administration, "using this data as part of the federal procurement process".

I want to be clear here. There is nothing to say that this pilot will lead directly to preferred purchasing from vendors who have conducted carbon assessments, but the language of the order certainly seems to be pointing in that direction: "GSA's Section 13 Report concluded that it is feasible to incentivize federal contractors to inventory and disclose their GHG emissions data and then use this data within the federal procurement process."

With Wal-Mart and the Federal Government's combined purchasing power, I believe good things are coming for carbon measurement, and reduction, from the small business community.

Scott Cooney
|Scott is the principal of GreenBusinessOwner.com, advising entrepreneurs on executive strategy and implementation of sustainable principles as a driver of business success. Scott is an author, professional public speaker, sustainable strategy advisor and serial eco-entrepreneur who has started, grown and sold several green businesses.

Scott's book, Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), has been hailed by green business professionals, including Horst Rechelbacher (founder of Aveda), as a great starting point for aspiring eco-entrepreneurs to understand the wealth of opportunities available in the green economy for entrepreneurs, no matter what level of formal education or startup capital they have. 

www.greenbusinessowner.com