4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Monetizing Social Media. A Dream or Reality?
By Bojan Tercon
Monday, 1st November 2010
 
What is the strategy on monetizing social media, Anyone out there got a clear answer?
 
We had to ask our panel of experts to see what their thoughts were on this. 

The panel comprised Nathan Clapton, Vice President-Partnerships for TripAdvisor, David Doucette, Executive Director, Internet Marketing for Fairmont Raffles Hotels International, Jerome Wise, Vice President - eCommerce for TRAVELCLICK International and Luke Clark, Editor of Mandala Magazine, Ink Publishing.
 
Does anyone remember what was the most memorable thing that happened this past year in terms of social media?  It all started with the US Airways flight that landed in the Hudson River.  The first pieces of news that trickled out came courtesy of Twitter.  And thus the flood gates were opened.
 
In the last year, there has definitely been a coming together and uptake in the market of social media, whether it be via mobile or computer.  A lot of hybrid models are popping up, especially in the travel sector.  We're also seeing that progressively, companies are starting to share their experiences and making them available on Facebook.
 
Some facts.  Facebook hit 500 million users in July of this year.  The Old Spice campaign went viral, proving that if a campaign is innovative and fun the potential with social media is tremendous, including revenue generation.  The movie 'The Social Network' is hugely liked, its success perhaps showing how much social media has become part of our daily life.
 
But all this success has also spurred a backlash, especially against Facebook, where privacy, or the lack-off, became a huge point of discussion in 2010.  But could the backlash be an indicator that 'it' has finally arrived?

Follow the link below to read the entire article in a new window:

www.webintravel.com/news/wit-day-two--monetizing-social-media--a-dream-or-reality_707

...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy