If success leaves clues, you should spend a lot of time analyzing thriving companies - 

That's my mission here: trying to identify common elements of success that you can apply in your situation. There seem to be a number of recurring themes, and I'd like to try to put these into a simple framework for us to consider.

Part 1: Remarkable design
Your product is the marketing.

Take a big chunk of your marketing, advertising, and PR budget, then use it to hire a world-class designer.

Create a purple cow.

Consider "design" in the broadest sense of the word: from your building design (inside and out) to engineering your guest experience to planning unusual amenities.

Remarkable design gets people talking. And people saying nice things about you is a recipe for success online.

Browse some great hotel design photos for inspiration. How could you stay at The Daddy Long Legs or Propeller City Lodge or Hotel Fox and not tell your friends? Who doesn't wish they could stay in the Treehotel or Ice Hotel….or visits Dubai without snapping a photo of the Burj Al Arab?

Part 2: Service obsession
Your service is your marketing.

Great service is uncommon, so getting fanatical about your customer interactions generates a lot of positive word of mouth and goodwill.

That's why we're developing ServiceIsMarketing.com and I'm working on a book of the same name. But that was supposed to be a secret, so don't tell anyone. 

This illustration from Penn Olsen is sad:

What if you took more marketing dollars and put them toward recruiting, training, and keeping excellent service professionals?

Read the entire article via the link below in a new window: 

www.hotelmarketingstrategies.com/recipe-for-success