Savvy organizations are building a powerful presence for themselves on the web by publishing useful information.
This content can take many forms – from articles, to Twitter updates, to videos on YouTube.
But it's all created for one purpose: to help their customers and guests.
This is what I call the concierge approach to content marketing: the practice of publishing material to answer questions before they even come up. And I've created a special report PDF to introduce you to the process:
In the guide, you'll find:
- Definition of The Concierge Approach to Content Marketing
- Who should create all the material
- How to get help with this if you don't have any time
- How to get your guests and customers involved in the content production process
- The best types of content to publish
- The best formats for sharing this information
- Making sure your content gets read and used
- A real-world case study on content marketing
- Summary list of content marketing tips
Download the article 'The Concierge Approach to Content Marketing' for free in PDF format via the link below:
www.hotelmarketingstrategies.com/wp-content/uploads/2010/09/Content-Marketing.pdf 
