If you're setting up Hootsuite or Google alerts, which phrases should you use to monitor the web for mentions of your hotel?
Start out by trying some of these....
Your Hotel Name (broad match)- "Your Hotel Name" (phrase match)
- Your Hotel Name + City (include location if your name is generic)
- Previous names of your property
- Names of your restaurants and bars
- Your owners or management company
- Your General Manager's name
- Your concierge
- Your competitors (what are they up to?)
- Names of journalists or bloggers relevant to your niche or location
- Content generated within your geographic location itself (Twitter location searches makes this easy)
- Searches with location-based intent (eg, Yourcity + hotel; Yourcity + event)
Your reputation monitoring list is something you need to test. No one group of keywords is right for every situation. But hopefully these will give you some ideas for starting out.
If you're an Insider's Circle member, sign in to access our keyword generator that produces a big list of ready-to-use search terms around this concept.Original article: www.hotelmarketingstrategies.com/keywords-for-reputation About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.
www.hotelmarketingstrategies.com 
