Cases in Innovative Practices in Hospitality and Related Services: Set 3
By Rohit Verma, Kate Walsh, Cathy Enz, Sheryl Kimes, and Judy Siguaw
Monday, 12th July 2010
This report features a third set of ten innovative companies: Cayuga Sustainable Hospitality, Chic & Basic, JetBlue Airlines Jumeirah Essex House, The Ritz-Carlton Hotel Company, Runtriz, The Seaport Hotel, Thayer Lodging, TripTelevision, and Xsense Experiential Design Consulting.

The first set of ten innovators is here, and the second set is here.

Service innovation involves not only new ideas, but novel turns on existing concepts. Many innovations use the latest technology, but innovation does not require new technology, just new thinking.

Regardless of the source of an innovation, the goal is to improve operations, guest service, and revenues.

The ten innovators presented here are as follows:
  • Cayuga Sustainable Hospitality, which has developed a sustainable management platform, starting in Costa Rica;
  • Chic & Basic, which has developed hostels in Spain that feature hip design and unusual amenities;
  • Jet Blue, which has adapted the net promoter scale, a customer measure, to its employees;
  • Jumeirah Essex House, which hired a curator to work with the New York arts community to create an Artist in Residence program;
  • The Ritz-Carlton Hotel Company, which has built an upgraded training program using its core company values;
  • Runtriz, which has used a wifi-enabled touch screen application to allow guests to efficiently acquire upscale hotel services,
  • Boston's Seaport Hotel, which has parlayed its harbor side location into a full-blown sustainability program;
  • Thayer Lodging, which has implemented Pure Air guest rooms and meeting rooms, not only for guest comfort but for improved meeting results;
  • Trip Television, which has wedded internet video technology with guest-focused information applications; and
  • Xsense Experiential Design Consulting, which helps improve new properties by helping developers connect with the culture and history of their site.
To view the whole report, please click on the link below:


By Rohit Verma Ph.D., Kate Walsh Ph.D., Cathy A. Enz Ph.D., Sheryl E. Kimes Ph.D., and Judy Siguaw D.B.A.

Your Comments Please

If this CHR Report made a positive impact on your management approach or business operations, we welcome your commentary. We would like to post your comments on our website. Please submit your comments to js372@sha.cornell.edu and rohit.verma@cornell.edu.
Global Brand Awareness & Marketing Tools at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy