The hospitality industry has never been a static business environment, over the last 18 months, it has seen unprecedented change.

But the turbulent economic conditions of the last 18 months have simply brought into focus the fundamental changes the industry has experienced throughout the last decade.

Satisfying guests, property owners, property developers, shareholders and staff has become steadily more complex. So too, has selling and delivering services in emerging markets, adapting swiftly to Webbased sales channels, and gaining brand-wide views of activity in near real-time and then acting effectively on that knowledge.

And achieving targets has never been more difficult, from engaging staff to meet guest performance expectations, to achieving revenue and profit goals.

Against these changes, the limitations of crucial portions of the systems infrastructure that brands depend on are becoming increasingly, alarmingly, apparent.

Part 2 of this discussion paper aids hotel executives in understanding how the business environment has changed, in the last 18 months and then, in part 3, over the last 10 years.

Part 4 looks at four broad categories of change — guest experience, globalization, brand value and speed to market — and the challenges each change represents for the future.

Part 5 then looks at the responses of industry leaders successfully confronting and capitalizing on this industry evolution. And it considers the role of technology in gaining and maintaining that leadership. In a time of turbulence, it looks at how brands can embrace the challenge of change.

Download a copy of the white paper now:

www.amadeus.com/amadeus/x181877