Stop thinking about generating revenue from social media for a moment, instead, take advantage of the opportunities for feedback.
It's better than any focus group you could ever assemble.
- Use it to find out what your next promotion should be
- Use it to find out which services and amenities you should add
- Use it to find out what your web presence should look like.
- Use it to find out which loyalty rewards they value
The best ROI you'll get in social media is from the insights you can receive.
Original article: www.hotelmarketingstrategies.com/social-media-focus-group About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.
www.hotelmarketingstrategies.com 
