Social Media is Better than Any Focus Group.
By Josiah Mackenzie
Wednesday, 19th May 2010
Stop thinking about generating revenue from social media for a moment, instead, take advantage of the opportunities for feedback.

It's better than any focus group you could ever assemble.

  • Use it to find out what your next promotion should be
  • Use it to find out which services and amenities you should add
  • Use it to find out what your web presence should look like.
  • Use it to find out which loyalty rewards they value
The best ROI you'll get in social media is from the insights you can receive.

Original article: www.hotelmarketingstrategies.com/social-media-focus-group

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.

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