If you haven't experienced the power of email marketing, you need to see some research I've come across recently.

Datran finds email the top sales performer

A Datran Media survey of CMOs found that email was by far the strongest performer last year:

Social media use does not replace email

This research from Merkle indicates people who are very active in social media tend to check their email far more often:

ShareThis finds people prefer to share via email

ShareThis is a very useful little widget that lets people share webpages with others.

Social media should be best for this, right? Well, that's not what they found:



About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry and enjoys performing internet marketing experiments, using research to find out what really works.

Josiah has designed highly profitable new media campaigns for firms throughout North America, Europe, Asia, and Australia. Josiah's understanding of international business was developed while studying at the Dublin Business School, and perfected through dozens of marketing tests performed for clients around the world.

He is Founder/Owner of Gradigio, an 8-person creative team based in San Francisco, and the Director of Marketing for ResNet World in Dubai.

www.hotelmarketingstrategies.com 

Original article: www.hotelmarketingstrategies.com/3-surprising-email-charts