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Rate Shopping.
By Patrick Landman - Xotels
Monday, 1st March 2010
 
Check the public rates of your competition, at least once a week.

What are their strategies?

Probability that they will decrease or increase their rates on specific period ?

Make sure your know what rates your competition is selling at…

Also check periodically pricing by LOS i.e. 2 nights stay by arrival day, 3 nights stay by arrival day etc.

Identify opportunities when you can follow up the market as shown in the above example!

You may decide to subscribe to a Rate Shopping Tool (below an examples from RateTiger Shopper).

For more information on how to implement yield strategies in your hotel click here: www.xotels.com/en/hotel-revenue-management

Cheers,
Patrick - Xotels
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