Check the public rates of your competition, at least once a week.

What are their strategies?
Probability that they will decrease or increase their rates on specific period ?
Make sure your know what rates your competition is selling at…

Also check periodically pricing by LOS i.e. 2 nights stay by arrival day, 3 nights stay by arrival day etc.
Identify opportunities when you can follow up the market as shown in the above example!
You may decide to subscribe to a Rate Shopping Tool (below an examples from RateTiger Shopper).

For more information on how to implement yield strategies in your hotel click here:
www.xotels.com/en/hotel-revenue-management Cheers,
Patrick - Xotels