Viral marketing or viral advertising are techniques used with social networking programs.

They are designed to increase sales and expose products through messages passed along by consumers using viral processes. The first and one of the most well-known example of this marketing technique came from Hotmail, a Web-based e-mail service. At the end of each e-mail message, companies places tags which effectively served to advertise their products or make them known to users.

Viral marketers tend to make use of free resources because typically; these attract more attention, making the passage of messages seamless. The concept of viral marketing is innovative in the way that it captures audiences and places sales responsibilities into the hands of unsuspecting people. It provides a powerful form of advertisement since tags come from friends or colleagues rather than third parties, making them more appealing to consumers.

Viral marketing campaigns have many advantages. First, they are unique in that they can be replicated without outside help from sales people. The technique drastically cuts back on company advertising expenses. Second, viral marketing makes use of social media and the growing sources of networking on the Internet today. Positive reputations can be stimulated from companies that make smart uses of viral marketing techniques.

More than ever, people look to social media as a way to research companies and offer suggestions, complaints, and other comments. As long as customers are making full use of resources provided on the Internet, it makes sense that marketers utilize free services as well.

Why are viral marketing techniques so useful? They have the ability to capture the attention of a customer. This is a constant struggle for many businesses as they look for new ways to attract customers. Viral marketing is unique in its ability to appeal to human emotions.

Strong viral advertisements capture the attention of customers by asking questions, opinion, and adding touches of humor into advertising. More importantly, it encourages consumers to remember certain products and companies that make them as logos are branded. It is one of the simplest ways to learn about the needs and interests of consumers through word-of-mouth techniques.

How can a marketing technique appeal to one's emotions? Scientists have integrated the use of memetics into their work with advertising. Memes are defined as pieces of information that exist inside the minds of individuals. Individuals are essentially controlled by these pieces of information, and their behaviors respond accordingly. Scientists and marketers work with memetics models to make predictions relative to how individuals will respond to certain pieces of information, whether they are plain text, pictures, or graphics.

In this manner, viral marketing techniques has proven to be a useful scientific method for predicting human reactions to certain products.

Viral marketing is a growing advertisement technique used by many small and large companies. It is a simple way for businesses of all sizes to improve customer service relations because it embraces social media. People make use of social media as ways in which to collaborate with friends, colleagues, and other people. This method takes advantage of resources commonly used by people around the world and encourages communication about certain products without the need for expensive alternative advertising techniques.

In as sense, the consumers hold the power in terms of the products they find useful and the way in which new ideas are shared with others. It is a simple way to keep customers while making new connections.

Social media is becoming more popular in the Internet age. Businesses are making using these resources to learn the needs of a population without the over reliance on CRM software programs.

www.allthingscrm.com