Marketing Should Be An Hourglass (Not a Funnel).
By Josiah Mackenzie
Tuesday, 13th October 2009
Traditional sales and marketing has been explained by a funnel process: you put a lot of leads in the top, then filter them down until you make a few sales at the bottom.

Business marketing blogger John Jantsch wrote why he thinks marketing should be visualized by an hourglass shape, not a funnel.

But today, you should think of your sales and marketing efforts differently. It's more like an hourglass. Yes, only a few people may ultimately buy from you, but the big difference is that your marketing efforts should never end once you have made the sale.

Instead, that's when your service strategies should kick in to deliver an excellent experience leading to word-of-mouth buzz.

Here's my little illustration…

Original article: www.hotelmarketingstrategies.com/marketing-an-hourglass

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.

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