'E-mail has the highest ROI of marketing vehicles, producing $57 for every dollar spent' – OgliveyOne Worlwide, Jeanniey Mullen.

Email marketing is a very efficient tool for many hotels, and it's important we don't lose sight of this.

My recent case study of how a hotel used email marketing was one of the most popular posts here this month, so I know many of you want information on this topic.

Here are some of the most compelling benefits email marketing can provide your hotel:

1. Email is cost-efficient and fast
2. Email is an effective branding tool for creating top-of-mind awareness
3. Email builds loyal relationships with existing guests through personalized communications
4. Email can assist in providing superior guest service
5. Email is a powerful direct-response vehicle
6. Email provides the ability to send highly targeted offers to very specific audiences
7. Email drives action and profits
8. Email can function as an automated sales force
9. Email encourages direct bookings
10. Email makes tracking metrics easy
11. Email makes testing different messages simple
12. Email encourages guest feedback

I'm working on a few detailed comprehensive posts on email marketing for the weeks ahead. I plan to mix some best practices with case studies of hotels that have used email marketing successfully.

What has been your experience with email marketing?

What's your #1 question about using email to reach your guests?

Original article: www.hotelmarketingstrategies.com/benefits-of-email-marketing

About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry. 

www.hotelmarketingstrategies.com