TripAdvisor Gives Marketing Guidelines.
By Josiah Mackenzie
Tuesday, 11th August 2009
There is a lot of speculation going around the hotel industry on how they should interact with TripAdvisor.

Since this site is so important for hospitality & travel marketing, I went right to the source to clarify a few things. Here is my conversation with TripAdvisor Vice President Michele Perry.

Josiah: If a hotel has a poor reputation on TripAdvisor, what steps should they take to improve it?

Michele: When a hotel has a poor ranking on TripAdvisor, it usually reflects problems with the property — grounds, staffing, cleanliness, service, or something else.  The most important step hoteliers can take is to read the feedback they've received on TripAdvisor, and take the necessary steps to improve problem areas.

Follow the link below to read the entire article in a new window:


About the author
This blog is written by Josiah Mackenzie, who enjoys exploring the relationship between emerging technology and the hospitality industry.


Reprinted with permission. Copyright notice: Please do not reprint this article without permission from Josiah Mackenzie (thanks!)
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